Barrie
Moran

I play keyboards
in a band called
the internet.

I work with businesses to remove the bullshit between where they are and where they want to be — using AI, automation, marketing, data and 25+ years of knowing what actually works.

Show me what you do → I have a problem →
The business mixer BM-25 · 2026
04
Hours back per person / week
Sarah from accounts: still copying.
Drag manual work down. Push automation up. Illustrative

Most businesses
don't need more AI.

They need someone to work out where AI is actually useful.

Your business already contains hundreds of little processes, decisions, repetitive jobs, bits of knowledge and missed opportunities.

I find them.

Then we work out what humans should keep doing — and what machines should be doing instead.

Practical AI.
Real results.
No bullshit.

What I help
businesses do.

Organised around what changes for you, not around what I sell. Most jobs touch all four.

Work

Make it
work better.

  • Operations
  • Processes
  • Internal systems
  • Admin
  • Reporting
  • Automation
Sell

Make it
sell better.

  • SEO & PPC
  • Content
  • Conversion
  • CRM
  • Customer journeys
  • Commercial intelligence
Think

Make it
think better.

  • AI assistants
  • Business intelligence
  • Decision support
  • Knowledge systems
  • Agents
Join · the important one

Make it
join up.

  • Website talks to CRM
  • CRM talks to accounts
  • Marketing knows what sales knows
  • AI understands the business
  • People stop copying things between spreadsheets

Your business shouldn't feel like 17 different pieces of software held together by Sarah from accounts.

Sarah deserves better.
Pattern A · Sales
Lead
Qualify
CRM
Follow-up
Sale
120 BPM · No humans copying

This is what
I mean.

One real kind of job: an order comes in by email and ends up in a report. Watch where it waits.

Same business.
Just better.

BEFORE

12steps
4people touching it
2 daysto complete

AFTER

3steps
1person, for exceptions only
8 minto complete
Before: waiting on a humanAfter: 0 finished while you watched

How working
with me works.

1

You tell me what's broken

In your words. The thing that wastes time, loses money or drives you up the wall.

2

I find where the time goes

I sit with the people doing the work and map it as it really happens, not as the org chart says.

3

We split human from machine

Judgement, relationships and taste stay human. Copying, chasing and compiling don't.

4

Build it, then prove it

Built with a human checking the output, measured against the before, and handed over so your team can run it.

What's pissing
you off?

No sales pitch.
Just a straight answer.

What you type here is sent to me and to Anthropic's Claude, which writes the first read. Nothing is sold, nothing else is tracked.

A few examples.

Real businesses. Real problems. Real impact.

> visitor: dog-friendly lunch near the
  waterfront, tomorrow?
< 3 places · open · 6 min walk
Tourism

Turned a tourism website into an intelligent visitor platform.

company.os · 214 processes mapped
Operations

Built an operating system designed to understand an entire company.

ask: how did March compare?
Commercial data

Connected marketing, commercial and operational data so management can ask questions rather than compile reports.

Automate
the boring
stuff

Workflow

Turned repetitive business processes into automated workflows with human oversight.

Barrie Moran

I've spent more than 25 years working where business, technology and marketing collide.

I've built websites, campaigns, platforms, teams, systems and businesses.

AI changed what is possible.

So these days I'm most interested in one question:

“If we were starting your business again today, knowing what technology can now do, would we build it the way it currently works?”

Usually, no.

That's where we start.

Better questions.
Better systems.
Better outcomes.

Got a mess?Excellent.

Tell me about it.

barrie@barriemoran.com