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Marketing that
knows what sales knows.

Twenty-five years of SEO, PPC, content and websites, and the most useful thing I've learned is this: marketing works better when it can see what happened after the click.

Digital marketing

Sound
familiar?

  • You spend on ads and can't say which ones bring in customers.
  • The website gets traffic but the phone doesn't ring.
  • Leads go into a CRM and nobody follows them up.
  • Content gets made when someone has time, which is never.
  • The agency report says everything is up. The bank balance disagrees.

What I
actually do.

Specific jobs, done properly, with a person checking the output.

01

SEO & PPC

Search done properly: the pages, the technical bits, the ad accounts, and honest reporting on what they return.

02

Conversion

Fixing the website and the forms so more of the people who arrive actually get in touch.

03

CRM & follow-up

Every lead captured, routed and followed up, automatically where it should be and personally where it matters.

04

Content production

A steady output of useful content, with AI doing the drafting and a person doing the thinking.

05

Joined-up measurement

Marketing spend tied to sales, so you know cost per customer, not just cost per click.

What stays human

Your voice, your positioning and your relationships with customers. AI can draft a post. It can't decide what your business stands for.

How it
starts.

1

You tell me what's broken

In your words. The thing that wastes time, loses money or drives you up the wall.

2

I find where the time goes

I sit with the people doing the work and map it as it really happens, not as the org chart says.

3

We split human from machine

Judgement, relationships and taste stay human. Copying, chasing and compiling don't.

4

Build it, then prove it

Built with a human checking the output, measured against the before, and handed over so your team can run it.

Related work.

All work →
ask: how did March compare?
Commercial data

Management that asks instead of compiles

Connected marketing, commercial and operational data so management can ask questions rather than compile reports.

Questions
people ask.

Do you run campaigns or advise?

Both. I'll set things up properly and can run them, but I'd rather leave you with something your team can run.

Can you work with our existing agency?

Yes. Often the most useful thing is connecting what they do to what happens in sales.

Is AI-written content any good for SEO?

Unedited, mostly not. Drafted by AI from real knowledge and then edited by someone who knows the subject, it can be very good and much quicker.

Next step

Find out where
your week goes.

Three minutes, no email needed to see the answer. The audit adds up the hours your team spends on jobs a machine could do, and shows what that costs.